Buffini's Blog

Working on a business site for my dad’s building contractor company. Its pretty cool actually, because I can see all the other sites that are out there, I can see how its done and think to myself “Yep, thats how I would have done it”, and even realise a couple of things I have in mind don’t seem to be out there yet.

The trick here is really to work out a way to drive the traffic to where you want it to be. It doesn’t have to have to biggest shiniest flashiest site there ever was, but it does have to be easy to access, it has hit the key points, and it has to have that certain extra bit (No I will not use the phrase “X-factor”. Ever).

Where he has the advantage here is that he has someone reasonably tech savvy with a decent comprehension for whats required on his side, I either know how to get traffic/business to the site or can find out how to do it, and most importantly I’m free…

Working on it touches on an area thats bugged me for a few years. Some people, older people in particular, have a terrible fear. And its not so much a fear of technology, its a fear of the unknown, a fear of new things. I think that what should happen is, with the wealth of information now available to everyone, no one should be left out in the cold. No one should have to pay thousands of € to someone to create a simple 3 page website for them, if they can be encouraged to learn to do it themselves. Once they have a reasonable understanding it becomes so much easier. I’m not saying any silver surfer should be able to produce their own work along the lines of what the boys at Contrast, but the basics should be available to everyone!

Think of it this way – you probably wouldn’t go completely replumbing your house, thats what expertise is for, but you sure as hell wouldn’t call a plumber for a blocked sink if Mr. Muscle only costs €4…